I was looking at batteries yesterday expecting to find a cheap new one for 40-50 bucks. The cheapest one was 85 with most being 100 or more! That's crazy! I havent purchased a car battery in ages so it was a big shock. Ill buy one when I get back from vacation and can accept paying that much. I remember getting red top optimas for 135 even though I never had one last more than a month. They are 180-200.